Marvin V. Acuna

The official blog of The Business of Show Institute

Archive for the ‘Andrea Jung’ tag

360 Degree Feedback

without comments

Andrea Jung is one of America’s iconic business leaders. She is Chairman of the Board and CEO of Avon Products, Inc. She’s been named one of the most powerful women in America. She firmly believes that self-awareness is crucial to success.

She practices what she refers to as 360 degree feedback. Meaning she chooses ten people each year to tell her the good, the bad, and the ugly. Anything can be said. She includes her children in this process to get an honest appraisal of her actions. Jung believes that you can get a huge dose of reality by seeing yourself through your children’s eyes.

Seek frank feedback.

Ask the people around you to give you an honest appraisal of your actions, not just your screenplays.

Fine tuning your craft as a screenwriter is necessary, but fine tuning your salesmanship, networking, and public speaking skills are not only relevant, but crucial. It’s a new age. The screenwriter has evolved.

Are you part of a screenwriting forum that is sharing business information and/or relationships? Are you part of a business networking group? Are you investing time in public speaking to become a more confident presenter of your ideas?

Are you capturing market intelligence so that you can speak in the industry as an informed professional and/or so that you may determine the type of material that is attracting the attention of agents, managers, producers, and executives… in essence, do you know what is selling, being sold, being developed, being made? Are you developing your salesmanship?

Are you working on your business or solely in your business (there is a significant difference)? Are you utilizing social media to its fullest potential (ie http://tinyurl.com/l8qyqk)? Are you being innovative and inventive or are you simply doing the same thing you have always done?

Are you clearly defining your goals? Do you have written goals? Are you reviewing your actions to determine if they are working or not working? Do the people you know and trust know your goals?

Ask your trusted friends to answer the questions above for you.

Listen, some aspiring screenwriters are satisfied with simply having the dream. Meaning the dream is enough. It doesn’t actually need to be attained. And that’s ok. Absolutely nothing wrong with that.

However, if you truly want to realize the dream… action is paramount.