Marvin V. Acuna

Gerard J. Arpey, president and CEO of American Airlines said the best business advice he ever got was, “Borrow money when you can, not when you need to.” This is sound advice that can be translated and applied to…

Pillar #3: Networking

I find most aspiring screenwriters believe that there is only one specific time and place for networking and it’s called “An easel sitting at the entrance of some ballroom with a sign that says so.”

Best selling author and syndicated columnist Harvey Mackay said, “If I had to name the single characteristic shared by all the truly successful people I’ve ever met over a lifetime, I’d say it is the ability to create and nurture a network of contacts.”

Personal networking is instrumental to your career. It’s an invaluable tool to identifying rare opportunities suited to you, as well as to maximize the value of your current relationships.

But networking ONLY when you need to is foolish and sets the wrong tone. Relationships take time, building rapport requires patience, and entertainment professionals are naturally cautious –if not fearful– of those that are simply taking, rather than giving.

It’s pretty easy to spot those that are just networking purely to take… not to give. Therefore, begin networking before you need anything from anyone.

To start with, you must understand all your strengths and weaknesses. Then, seek opportunities where your abilities contribute value to others.

Others will want to be a part of your network if they know that you will add value. And more importantly, your existing relationships will be strengthened if you can consistently add value to those in your network.

Your mission: be the first person everyone remembers and suggests when others ask, “Do you know anyone who….”

Start now, and become a trusted node and connector, not a fragmented meteor that is visible as it enters the atmosphere.

Consider this: Networking is ALL about mutual benefit…

So why not GIVE first?

In summary, I feel it’s important for you to know… talent is only one part of the equation. If you are a hobbyist then this may not ring true to you. That’s ok. You aren’t looking to make a living off your hobby. I get it!

But, if you are reading this and are committed to working as an entertainment professional then I leave you with this…

“Business art is the step that comes after art. I started as a commercial artist, and I want to finish as a business artist. After I did the thing called “art” or whatever it’s called, I went into business art. I want to be an art business man or business artist.”
– Andy Warhol